For generations, yerba mate has been called “oro verde,” the green gold, in Argentina. The 2025 figures once again underscore this nickname. According to the Instituto Nacional de la Yerba Mate, yerba mate exports reached a historic high.
What’s striking is that yerba mate is not only gaining ground outside South America, but interest in Europe is also growing rapidly. More and more consumers are discovering yerba mate not only as a natural energy source, but as a new tradition. Preparing it is a ritual; sharing it is a tradition. Natural caffeine provides focus, and vitamins and minerals support a healthy lifestyle.
For many people, the taste takes some getting used to. And those who take that first step will soon discover why so many people enjoy it.
At Matecito, we are closely following these developments. We launched our product in 2025, based on the conviction that origin, quality, and ritual are inextricably linked to the future of yerba mate in the Netherlands and Europe.
At Matecito, we believe that when people are at the centre, connection flourishes through the ritual of our yerba mate.